Bemsiq recruits Petter Björkebäck from IKEA

We at Bemsiq are very happy to welcome Petter Björkebäck as our new global Chief People & Culture Officer and part of the Bemsiq management team. Petter Björkebäck has a long previous career within IKEA working with developing business and people on a global basis with extensive experience from leveraging a strong global brand to foster local entrepreneurship. “At Bemsiq we have strong ‘local’ brands but want to build a global culture. So, the same thing, just the opposite,” says Mikael Johnsson Albrektsson, CEO Bemsiq.

“Ultimately, it is the people that makes the difference, and at Bemsiq we have the ambition to attract and retain the best people in the industry.” Petter Björkebäck is looking forward to joining Bemsiq. “Entrepreneurial culture and values is at the heart of IKEA, and has been one of the success factors in the growth journey through-out the years,” he says. “Similarly I see in Bemsiq a company with a long term vision, entrepreneurial spirit and clear stance in developing businesses in a sustainable way. I am more than excited and thankful to get the opportunity to be part of the Bemsiq group, and continue the journey of growing business and people, together.”